SURFSET FITNESS ELECTRONIC PRESS KIT

COMPANY HISTORY:

SURFSET Fitness Inc. was founded in 2011 by Mike Hartwick, Sarah Ponn & Bill Ninteau. Mike played professional hockey after graduating from Dartmouth College, and would head to California during his off seasons to surf. As his hockey career started to wind down and he started to spend more time on the beach and less in the gym, he was worried that he wouldn't be in game shape heading back to his last season of pro hockey because he had spent the entire summer surfing instead of working out. He was surprised to discover how much better he felt on his skates that Fall: leaner, faster, stronger and less bulky. He retired from hockey to take a job in finance, and he couldn't find the motivation to work out anymore after 15 years of relentless hockey routines. He started to search for a way to mimic the workout he got from surfing so he could maintain his lean surfer physique. Mike began to work out on top of his surfboard attached to an inflatable inner tube, and he & Bill brought this contraption to a gym in Boston one day for a workout, where they met fitness trainer Sarah Ponn who was very intrigued by what they were doing. She helped them develop a routine for the board and they both saw amazing results within one month. The three of them realized this workout that delivered all of the physical benefits of surfing without stepping foot in the ocean would appeal to a lot of people looking for an athletic body type & an extremely fun way to get fit. They built 11 prototypes and started to travel the country, offering classes in the SURFSET workout method on the boards. They saw an overwhelmingly positive response in NYC & ended up catching the eye of national media to promote SURFSET. They were highlighted on Good Morning America, in the Wall Street Journal, on Access Hollywood, Martha Stewart and more. They also caught the eye of billionaire investor & Dallas Mavericks owner, Mark Cuban, when they appeared with SURFSET on ABC's hit show Shark Tank. They are now working with Mark Cuban and continuing to grow the SURFSET brand worldwide, with classes now offered at over 200 locations in the 18 countries.

THE SURFSET WORKOUT:

Shake up the way you look and the way you work out.  SURFSET® Fitness has created a fun, new, extreme surf-inspired workout that mimics the movements of surfing without the water.  Surfers possess total body strength, from their long lean muscles to their ripped abs.  The SURFSET® Fitness workout gives you the tools to carve the surfer body you have always wanted by integrating balance, core strength, cardio, flexibility, agility & power, all while torching unwanted body fat in high intensity intervals. The program combines rotational core training with isometric movements to build a lean torso, and gets the heartrate elevated with Wave Runners, Shark Kicks, Duck Dives and of course, the signature surf move…the Pop-up.  Imagine combining the cardio benefits of spinning with the strength and versatility of TRX® suspension training and fun had in a Zumba class but all on an unstable surface. The instability of the RipSurfer X® (the SURFSET board) will improve your athleticism by forcing your core to constantly react to a dynamically shifting platform. Although we paddle out to the ocean anytime we get the chance, the benefits of a single SURFSET® session make being on land worth it, burning anywhere from 500-900 calories in just 45 minutes…the same results you would get from a few hours of surfing. 


THE PRODUCT:

Introducing the world's first total-body surf inspired trainer, designed to simulate the physical demands of surfing without the ocean. Torch body fat, build lean muscle & get a ripped core with our signature surf-inspired workouts you can watch from home or online anywhere. Purchase of the board comes with access to our online network of signature SURFSET workout videos. The RipSurfer X® is made from a custom surfboard atop a patent-pending inflatable instability system made of three air bubbles that create a balance challenge and engages your core with every move. The RSX is adjustable for all levels. The dimensions are 70" long by 22" wide by 11" high. If you want to kick up your workouts with resistance, the board has 4 loops to attach any standard resistance bands. The RipSurfer X® is 100% MADE IN AMERICA!

LINKS TO PREVIOUS PRESS:

MARTHA STEWART, SHARK TANK, CBS MORNING SHOW, STEVE HARVEY, SELF MAGAZINE

 

MIKE HARTWICK
PRODUCT SHOT

CLASS IMAGE

SURFSET AT CRUNCH


CLASS IMAGE
MIKE ON BOARD
HIGH RES LOGO
MARKETING SHOT

 

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